Your Guide to Understanding the Difference Between Internet Marketing and Digital Marketing

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Difference Between Internet Marketing and Digital Marketing

What’s the difference between internet marketing vs. digital marketing?

If you’re asking yourself this question, it means that you’ve been doing a little research on what these two terms mean. It also means that you are about to make a big decision for your business by determining which type of marketing would be best to invest in. In order to make an educated decision, we’ll discuss the differences between the two so that you can determine which one is right for your business.      

How They Differ

The main difference between digital marketing vs. internet marketing is that internet marketing refers to the act of promoting products/services on online platforms, while digital marketing includes all forms of promotion on any website. In essence, internet marketing is a subset of digital marketing that is a bit more specific.

However, there are several other differences that you should consider when choosing which type of business strategy would be best for your company, or whether you need to incorporate both. Although these marketing strategies have a lot of overlap, they also have their own unique goals and techniques that you’ll need to consider before making a decision.

When Internet Marketing Is Best

Online marketing is better than digital marketing for companies that sell products or services that people normally purchase online. An example of this would be a company such as Amazon, where customers can buy anything from clothes to electronics without ever leaving their chairs. These companies require internet strategies in order to achieve success.

When Digital Marketing Is Best  

Digital marketing is best suited when the company sells products or services that customers might not purchase online. An example of this would be promoting a restaurant that focuses heavily on the dine-in experience. Digital marketing encompasses more strategies than internet marketing. Thus it is better able to translate into in-person foot traffic rather than web traffic alone.        

In the end, both internet marketing and digital marketing require an investment of time, money, and effort. However, if you’re looking for a way to market your products or services online without studying the field, then going with a digital marketing company like SEO Guru Atlanta will help. We offer comprehensive digital and internet marketing solutions that will help your business boost its bottom line.

For more information on social media marketing, read: How to Create a Social Media Strategy: A Quick and Dirty Guide and Save 10 Hours Every Week With These Social Media Marketing Shortcuts.