Google Shopping Ads are a type of search engine advertising you might not be familiar with yet. But if you’re an entrepreneur looking to grow your business, it’s important to know how Google Shopping Ads work and what they do for your company. This blog post will give you the information you need about what are Google Shopping ads, including how they work and the benefits that come from using them.
What Are Google Shopping Ads?
If you’ve ever completed a Google search for a product or a keyword heavily associated with a product, you’ve seen Google Shopping Ads.
With any search, there are paid advertisements that appear at the top of your results. However, with purchasable products, you also see shopping ads at the top. These include a high-quality image of the product, a product title, a price, and a link to purchase.
To better understand what are Google Shopping Ads, go ahead and make a search for “green couch protector.” At the top, you’ll see Google Shopping Ads for a variety of options.
How Do I Use Google Shopping Ads?
If you already use Google Ads in addition to SEO, you are in a good position to start with Google Shopping Ads. All you need to do is log into your account and create a new campaign, and for type, select “shopping.” From there, you just select some preferences, save, and launch when ready. Advertising on Google Shopping is that easy.
What Are the Benefits of Using Google Shopping Ads?
If you are already running other ad campaigns, you might be wondering: what are the benefits of setting up a Google Shopping campaign? This will depend on how well you approach the process (speak with us about how to optimize Google Shopping Ads). However, some of the primary benefits include:
- Boosted sales
- More visibility to mobile searchers
- Increased product awareness
- Greater return on investment
Google Shopping Ads is a great way to boost your bottom line. You can see what items are trending and increase the visibility of your products in search results for relevant keywords, all while spending less money on ads than you would with other advertising channels.
If this sounds like something that might be useful to you, our SEO agency in Cumming would love to help you get started with setting up or managing your campaign. At SEO Guru, we have experts who work closely together from strategy through execution, so you know every aspect of the process will go smoothly. Give us a call today and talk about how we could best serve your business needs.