One of the most important things you can do to optimize your blog posts for search engines is to include relevant keywords. This will make it easier for people who are looking for information on a topic to find your post and will also help increase the likelihood that you show up in search engine results. In this article, we’ll go over how to dig into keyword research for blogging!
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Step One: Go to Google Trends
The first thing you should do are part of your keyword research for blog posts is go to Google Trends. You can enter keywords or phrases that are related to your blog post and see how popular they have been over the past few years. This will give you an idea of whether there’s a large enough audience out there for people who would be interested in what you’re writing about, so it’s worth spending some time looking through this data.
Step Two: Find Related Words and Phrases with Word Associations
Another good way to get ideas for words and phrases that might work well in your blog posts is to find related words and phrases with word associations. There are a number of sites that let you enter a keyword or phrase and then show you other words and phrases people tend to search for when they’re looking for information on the same topic, which will help you come up with ideas for finding keywords based around similar topics.
Step Three: Use Google’s Keyword Planner Tool
If none of these methods have helped give you any good ideas about what might work as relevant keywords in your post, go ahead and use Google’s Keyword Planner tool. It’ll ask how much traffic you think there would be from users who searched for specific terms (like “keywords” or “how to find keywords”), and then give you a list of terms that it recommends would be most relevant to your post.
Step Four: Find the Right Keywords for Your Blog Post
Once you’ve got some ideas about what words or phrases might work well with your content, go ahead and put together a document containing all of them. Then take another look at these key phrases as a group; which ones stand out as working best with each other? Which seem like they’d fit in naturally within sentences or paragraphs while reading through your post? Try to find the right balance between including too many different keywords so that it seems forced but not being able to explain why readers should care about the post you’ve written if it only includes a single word or phrase.
Step Five: Use Keywords in Your Content
Once you have your list of keywords, go ahead and sprinkle them into the body text of your post as much as possible without making it seem unnatural to read through. You can either use each keyword multiple times throughout the content that way, people who search for these terms will be more likely to find what they’re looking for or group several different words together so that one long string works well with other similar ones (like “how to write better blog posts” instead of just “blogging”).
That’s it! Of course, this is more work than most small business owners want to take on themselves. If you need a little assistance, turn to SEO Guru Atlanta for help. We know how to write SEO-friendly blog posts that will drive traffic to your site.