Information

166% Organic Traffic Growth & 36 Conversions & 56 Calls 1

Company Overview

As the premier pool builder in the greater Atlanta area, this company ensures that owning one of their pools means having a legacy. Their entire focus is on constructing the best swimming pool and outdoor living space possible. The team is dedicated and invested in this goal, ensuring that each customer is satisfied with the final project.

Challenges / Before SEO

166% Organic Traffic Growth & 36 Conversions & 56 Calls 2
166% Organic Traffic Growth & 36 Conversions & 56 Calls 3

Objectives

Organic Traffic Growth:

Increase organic traffic with optimized on-page SEO strategies.

Keyword Domination:

Elevate keyword rankings within the company’s niche.

Local Visibility:

Enhance local presence with GEO-focused pages and reliable geographical content.

Content Strategy:

Redesign the website, create traffic-driving blog posts, and enrich service pages with high-quality content.

Customer Engagement:

Boost engagement by improving website usability and adding interactive elements.

Backlink Strategy:

Strengthen the backlink profile with ethical link-building and outreach to industry-relevant sites.

Our Approach

The Pool Contractor joined forces with our team to address these challenges & work towards achieving the objectives.

After a thorough website audit, we pinpointed several improvement areas. Our team refined Technical SEO and On-Page SEO by tweaking meta tags, meta descriptions, and header tags and enhancing content quality. As a result, each page was optimized for better search engine visibility.

We also upgraded the CTAs and increased local citations, which helped drive a notable rise in lead generation.

We crafted and executed a dynamic content strategy focused on delivering relevant, informative, and engaging content to answer user queries, enhance on-page SEO, and position the website as a top authority in its niche. Additionally, we developed GEO pages targeting location-specific keywords and content.

We revamped the website design for a seamless user experience, emphasizing mobile responsiveness, intuitive navigation, and eye-catching layouts to slash bounce rates and boost engagement. We fixed all technical SEO aspects, amped up lead generation with targeted content marketing, lead magnets, and optimized landing pages, all tailored to address the specific needs and pain points of the target audience.

Results - Traffic & Leads Growth

166% Organic Traffic Growth

36 Conversions in 3 Months

56 Organic Calls in 3 Months

166% Organic Traffic Growth & 36 Conversions & 56 Calls 4
166% Organic Traffic Growth & 36 Conversions & 56 Calls 5

Keyword Ranking Improvement

71 keywords are ranking on the first page of Google

30 Keywords Ranking in the local pack.

29 Keywords Ranking on Top 3 position.

Increase in Clicks and Impressions

Significant increase in Clicks and Impressions

167 KImpressions received in last 3 months

166% Organic Traffic Growth & 36 Conversions & 56 Calls 6

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