386% Organic Traffic Growth & 330% Increase in Leads 1

Company Overview

A landscape supply store based in Alpharetta, GA, offers a curated selection of high-quality landscape materials at competitive prices. With 24/7 accessibility, customers can conveniently order various products such as soil blends, gravel, sand, pine straw, firewood, and mulch. Exceptional customer service guides clients from project inception to completion. Serving the North Atlanta area, the company prioritizes delivering bulk landscape supplies promptly and efficiently.

Challenges / Before SEO

386% Organic Traffic Growth & 330% Increase in Leads 2
386% Organic Traffic Growth & 330% Increase in Leads 3


Organic Traffic Growth:

Boost organic website traffic through the optimization of on-page SEO strategies.

Keyword Rankings:

Enhance the website's positions for pertinent keywords within the company’s niche.

Local Presence:

Strengthen local visibility by focusing on GEO pages and incorporating trustworthy geographical factors into the content.

Technical SEO:

Optimize website technical aspects to improve performance, structure, and search engine visibility.

Customer Engagement:

Improve customer engagement by enhancing website usability and implementing interactive layouts.

Backlink Strategy:

Strengthen the backlink profile through ethical link-building practices, outreach to relevant industry websites.

Our Approach

The Mulch Supplier joined forces with our team to address these challenges & work towards achieving the objectives.

Improved product page layout for enhanced user experience and conversion optimization.

Developed comprehensive SEO strategy targeting keyword refinement, on-page optimization, and content enhancement for primary keyword ranking improvement.

Implemented diverse backlink acquisition tactics such as guest blogging, industry forum engagement, and shareable content creation to elevate overall backlink quality and quantity.

Enhanced local SEO: Optimized GMB listings, created location-specific meta tags, and obtained local citations.

Conducted technical SEO audit: Identified and resolved crawl errors, optimized page speed, and structured data.

Improved content quality: Replaced placeholder content, aligned with target keywords, and optimized meta tags.

Develop compelling lead magnets and optimize CTAs, along with user-friendly lead or contact forms, to boost conversion rates on landing pages.

Enhance customer engagement by implementing live reviews widgets and creating interactive, informative blog content tailored to customer preferences and behavior.

Results - Traffic & Leads Growth

Organic Source is the Highest Traffic Driving Source.

386% Organic Traffic Growth

330% Increase in Leads

700+ Received Organic Calls

386% Organic Traffic Growth & 330% Increase in Leads 4
386% Organic Traffic Growth & 330% Increase in Leads 5

Keyword Ranking Improvement

Started ranking in the map pack of Google and Bing.

25 Keywords Ranking in the local pack

26 Keywords Ranking on Top 3 position.

Increase in Clicks and Impressions

Significant increase in Clicks and Impressions.

984 K Impressions received in the last 8 months.

386% Organic Traffic Growth & 330% Increase in Leads 6

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