Information

Company Overview

For 125 years, a prominent heating and cooling service provider has been dedicated to serving the greater Atlanta area discreetly. This specialized company offers a wide range of HVAC services, including installation, repairs, and maintenance. They are known for their expertise in designing custom solutions tailored to meet the unique comfort, health, and budgetary requirements of homes and businesses.

Challenges / Before SEO

Limited local visibility.
Inadequate lead generation.
Problems with website design.
CTA wasn’t up to the mark.
Failure to rank within the top 3 pages for primary keywords.
Lack of content on the website.
The website had spammy backlinks.

Objectives

Organic Traffic Growth:

Boost organic website traffic through the optimization of on-page SEO strategies.

Keyword Rankings:

Enhance the website's positions for pertinent keywords within the company’s niche.

Local Presence:

Strengthen local visibility by focusing on GEO pages and incorporating trustworthy geographical factors into the content.

Content Strategy:

Redesigned the website and created traffic-driving blog posts centered around specific service pages.

Backlink Strategy:

Scanning the spammy domains linking to the website and submitting the disavow file. Acquired organic links from high-authority websites.

Our Approach

The HVAC service provider joined forces with our team to address these challenges & work towards achieving the objectives.

On-Page SEO Optimization

We conducted a thorough website audit to identify areas for improvement. Our team strengthened the On-Page SEO technique by refining meta tags, meta descriptions, and HX tags, as well as enhancing the general quality of content. As a result, each page was properly optimized for search engines.

We also enhanced the CTA’s that helped us to increase the leads

Content Strategy

We developed a content strategy that focused on creating informative and engaging blog posts around the services offered by client. These blogs not only addressed common concerns and questions of potential customers but also linked back to the relevant service pages, boosting their SEO value & traffic conversion of the site.

Creation of Targeting GEO Pages & Local Citations

In order to better serve regional customers & increase local presence, we developed GEO pages that targeted specific areas. These pages included helpful information like locations, contact details, and testimonials. Additionally, we listed the website in local directories and optimized existing citations to boost ranking and local visibility. This strategy proved successful in improving our search result rankings within the local community.

Results - Traffic & Leads Growth

Organic Source is the Highest Traffic Driving Source

456%

Organic Traffic Growth

93%

Increase in Leads

15%

Increase in Calls

Keyword Ranking Improvement

Started ranking in the map pack of Google and Bing

150+

Keywords are ranking
in the local pack.

73

Keywords are ranking on
the Top 3 position.

Increase In Clicks and Impressions

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456% Organic Traffic Growth & 93% Increase in Leads