Case Study On Tennis Court Contractors Growth In Organic Traffic

Company Overview

A leading player in the field of tennis court construction and maintenance, it has maintained a significant presence since its initial court projects in 1976. With a history of excellence, this company has proven its expertise in offering innovative solutions for various tennis court needs, including construction, reconstruction, resurfacing, lighting, fencing, and court accessories in both Georgia & South Carolina.

Challenges / Before SEO

Company Overview


Organic Traffic Growth:

Boost organic website traffic through the optimization of on-page SEO strategies.

Keyword Rankings:

Enhance the website's positions for pertinent keywords within the website’s niche.

Local Presence:

Strengthen local visibility by focusing on GEO pages and incorporating trustworthy geographical factors into the content.

Content Strategy:

Redesigned the website and created traffic-driving blog posts centered around specific service pages.

Backlink Strategy:

Acquired organic links from high-authority websites.

Our Approach

This client in the tennis court industry collaborated with us to tackle these challenges and attain their goals.

On-Page SEO Optimization

We conducted a thorough website audit to identify areas for improvement. Our team strengthened the On-Page SEO technique by refining meta tags, meta descriptions, and HX tags, as well as enhancing the general quality of content. As a result, each page was properly optimized for search engines.

Content Strategy

We developed a content strategy that focused on creating informative and engaging blog posts around the services offered. These blogs not only addressed common concerns and questions of potential customers but also linked back to the relevant service pages, boosting their SEO value & traffic conversion of the site.

Creation of Targeting GEO Pages & Local Citations

Creation of Targeting GEO Pages & Local Citations

In order to better serve regional customers & increase local presence, we developed GEO pages that targeted specific areas. These pages included helpful information like locations, contact details, and testimonials. Additionally, we listed in local directories and optimized existing citations to boost ranking and local visibility. This strategy proved successful in improving our search result rankings within the local community.

Results - Traffic & Leads Growth

Organic Source is the Highest Traffic Driving Source

706% Organic Traffic Growth

1,082 Conversions Acquired till Now

1,108 Calls have been Received.

1,082 Goal Completion & 1108 Calls
Keyword Ranking Improvement By 241 Keywords

Keyword Ranking Improvement

The website started ranking in the map pack of Google & Bing

21 Keywords are ranking
in the local pack.

28 Keywords are ranking on
the Top 3 position.

Increase In Clicks and Impressions

17,472 Increase In Clicks and Increasing Impressions

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