Information

  • Category :Bariatric Surgery / Weight Loss Surgery
  • Date :05 September, 2023
925% Organic Traffic Growth & 791% Increase in Leads 1

Company Overview

Situated in the picturesque Mesilla Valley of southern New Mexico, nestled between the breathtaking Organ Mountains and the meandering Rio Grande, this weight loss center provides bariatric procedures, including Gastric Bypass surgery, Gastric Sleeve surgery, and LAP-Band surgery, to serve the 300,000 residents of Las Cruces, New Mexico, and Doña Ana County.

Challenges / Before SEO

  • Low organic website traffic.
  • Insufficient leads.
  • No relevant keywords were ranking on first page of Search Engine.
  • Lack of visibility in local search results.
  • Unoptimized service pages.
925% Organic Traffic Growth & 791% Increase in Leads 2
925% Organic Traffic Growth & 791% Increase in Leads 3

Objectives

Organic Traffic Growth:

Boost organic website traffic through the optimization of on-page SEO strategies.

Keyword Rankings:

Enhance the website's positions for pertinent keywords within the weight loss surgery niche.

Local Presence:

Strengthen local visibility by focusing on GEO pages and incorporating trustworthy geographical factors into the content.

Content Strategy:

Create traffic-driving blog posts centered around specific service pages.

Our Approach

The Weight Loss Center collaborated with us to tackle the challenges and attain their goals.

925% Organic Traffic Growth & 791% Increase in Leads 4

On-Page SEO Optimization

We conducted a thorough website audit to identify areas for improvement. Our team strengthened the On-Page SEO by refining meta tags, meta descriptions, and HX tags, as well as enhancing the general quality of content. As a result, each page was properly optimized for search engines.

925% Organic Traffic Growth & 791% Increase in Leads 5

Content Strategy

We developed a content strategy that focused on creating informative and engaging blog posts around the weight loss services offered by the Weight Loss Center. These blogs not only addressed common concerns and questions of potential patients but also linked back to the relevant service pages, boosting their SEO value & traffic conversion of the site.

925% Organic Traffic Growth & 791% Increase in Leads 6

Creation of Targeting GEO Pages & Local Citations

To better serve regional customers & increase local presence, we developed GEO pages that targeted specific areas. These pages included helpful information like clinic locations, contact details, and patient testimonials. Additionally, we listed Weight Loss Center in local directories and optimized existing citations to boost ranking and local visibility. This strategy proved successful in improving our search result rankings within the local community.

Results - Traffic & Leads Growth

Organic Source is the Highest Traffic Driving Source

925%

Organic Traffic Growth

791%

Increase in Leads

97%

Increase in Calls

925% Organic Traffic Growth & 791% Increase in Leads 7
925% Organic Traffic Growth & 791% Increase in Leads 8

Keyword Ranking Improvement

Weight Loss Center started ranking in map pack of Goggle & Bing

90+

Keywords are ranking
in the local pack.

81

Keywords are ranking
on Top 3 position.

Increase In Clicks and Impressions

  • Significant increase in Clicks and Impressions
  • 13.18 Million impressions received in last 16 months
925% Organic Traffic Growth & 791% Increase in Leads 9

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