Category: Content Marketing

Duplicate Content SEO: How to Check for Duplicate Content

Duplicate Content SEO: How to Check for Duplicate Content

Have you wondered why your website isn’t ranking as high as you’d like, even though you’ve followed all the best practices for SEO? It could be that your website is suffering from duplicate content. Duplicate…
What Is Bottom of Funnel Content and Why It’s Important

What Is Bottom of Funnel Content and Why It’s Important

If you’re running a business, creating content that helps move customers through the buying process – from awareness to consideration to purchase is essential. SEO writing involves creating content optimized for search engines and customers…
3 Tips to Creating Gated Content That's Worth the Download

3 Tips to Creating Gated Content That’s Worth the Download

If you’re looking for ways to increase lead generation and conversions on your website, you may have heard of the term ‘gated content.’ But what is gated content, exactly? And more importantly, how can you…
Content Marketing Strategies: What They Are and How to Create Yours 1

Content Marketing Strategies: What They Are and How to Create Yours

What is a content marketing strategy? Simply put, it is the creation and distribution of valuable content to attract and retain a target audience implemented according to a well-thought-out and research-backed plan. Content marketing can…