E-commerce sites can attract a high volume of traffic from the huge increase in online shoppers in recent years. Organic search traffic can easily surpass paid traffic from Google Shopping, Google Search, Adroll banner ads, Facebook and other paid traffic, not only in volume but also in conversion rate. With well-executed SEO for an e-commerce site, sales can soar.
We began working with an e-commerce store who had worked with other SEO agencies in the past with very poor results. They continued to rely on very expensive paid traffic to sell their product in Google Search and Google Shopping, but with relatively low margins once the ad cost and management fees were accounted for. In just a few months their organic search traffic increased over 112% (from about 1,700 visitors to over 3,700 visitors per month), their sales from organic search increased over 145% and the volume of transactions was up over 163%.