Having a great website with great content is the first step in developing an online presence. Many of our clients have spent thousands of dollars creating a website and then hoped people would find the site, contact them and business would be booming.
Unfortunately, that didn’t happen.
Inbound links, also known as “backlinks”, to your website are critical to capturing top rankings for competitive keywords. Over the last couple of years, Google has rolled out a series of search algorithm updates to find sites with “spammy” or low quality inbound links. A bad link profile could result in a penalty, meaning the site lost rankings. So I site that had been on page one was suddenly on page 3, 10, 100 or not ranked at all.