Google stated in March 2015 that over 60% of all internet searches are made on mobile devices. For our clients, at least 30% of their total traffic, regardless of niche, industry or profession, are made using smart phones. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Let’s say you have a business in Atlanta, why not have a mobile website design Atlanta customers to contact or find you easily?
For businesses that provide a service at the customer’s business or home, such as a plumber, moving company, etc., showing up in local search results close to where the potential customer lives can lead to higher click through rates and is a more efficient way to run a business.
Visiting customers that are close to one another allows you to service more customers per day and lowers travel costs, including wear on vehicles, compared to driving across town for a customer simply because you don’t have enough business in your target market.
Once you show up in the search results, making it fast and easy for a prospect to contact you can be the difference between closing the sale or having them move on to a competitor. When searching on smart phones, mobile optimized websites provide a user experience that converts prospects into customers.
