Mobile sites also have special functionality such as “push-to-call”, “push-for-directions” and “push-to-email or text”. So if a searcher finds your website on their smart phone, they can simply push a button to initiate a phone call. Without a mobile optimized site, the user would have to look for your phone number on your website, remember it or write it down, switch to their phone and enter the number. And if in the course of dialing they forget part of the number, they’ll need to switch back to the website, get the rest of the number then go back to the phone, enter the number and place the call. There is a much better way.
With a mobile site, the user simply pushes a button, usually labeled “Call Us”, and the number is dialed automatically making it very convenient and easy for the user to contact you. A similar feature for text or email will allow the user to easily send a text or email.