Category: PPC

What Is PPC Management? Everything You Need to Know

What Is PPC Management? Everything You Need to Know

Pay-per-click campaigns are some of the most effective forms of online advertising, and for many companies, an essential source of online traffic. However, they are only effective when they are properly managed—you cannot just set…
How To Identify Target Audience For PPC Marketing Campaigns

How To Identify Target Audience For PPC Marketing Campaigns

The most important rule in marketing is to know who you are marketing to. Your target audience describes which segment of the market you’re going to focus your marketing efforts on. To determine your target…
How To Get More Leads With PPC Campaigns

How To Get More Leads With PPC Campaigns

If you run a service business, you might have already tried your hand at Google, Yahoo, or Bing PPC campaigns. You might have one running right now! But if you’re having trouble getting good leads…
Optimize Your PPC Campaigns

How To Optimize PPC (Pay per Click) Campaigns

If you’re beginning to spend money on paid advertising, particularly Google’s PPC platform (formerly called Adwords), then you’ll notice that your first campaigns results might not be as good as you hoped for. This is…