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Why Online Reputation Management Is Important
Trust in business is at its lowest point in history. Businesses spend a lot of time and money marketing themselves to people who don’t believe what is being said. What people DO trust is other people: real customers, real reviews, and real experiences. For this reason, Google, Yelp, Facebook, Angie’s List, and other review sites have become a key source of information for prospective customers. When people search for you on these sites, they’re looking to see what other people have to say about you. Online reputation management helps you make sure that people see that others have good experiences with your business. This way, people can have faith and trust in your business.