Online reputation score is a measure used by several online reputation scoring firms that aims to figure out how good your online reputation is. The way it works is that it takes various elements of your online presence and runs it through a formula. This formula then gives your online reputation a score.
Factors for online reputation score include brand mentions, sentiment analysis, mention quality, and how people engage with your brand. They take into account online reviews and the scores associated with them, posts on social media, and other sources of information.
A good reputation score varies depending on the firm that calculates it. Some online sites use different scales. MyLife.com, for example, uses a 1-5 rating system where 5 is the highest.
But no matter where you’re getting it from, a good reputation score typically demonstrates a clean, consistent presence on Google’s first 2-3 pages—accurate, positive SERP rankings tied together with consistent information and that highlight your best attributes whenever a friend or coworker searches your name on the web.