Reputation Management Atlanta

Managing your online reputation is a simple but involved process that requires looking at your online presence from multiple angles. First, consider what you’re saying about yourself. What promises are you making to people, and how do you communicate that you’ll deliver on your promises? Second, consider what people are saying about you online. What do your reviews say? Do you have a perfect 5-star average, or do you have some negative reviews? Do the negative reviews have commonalities, and what can you do to address them?

Negative reviews aren’t necessarily bad, but they can make people think twice before doing business with you. Using negative reviews to make changes to your business is one thing, but you may find that the online reviews are doing much more harm than good to your business’s reputation online. If you’re having trouble managing your online reputation, SEO Guru Atlanta’s online reputation management services can help.

Online reputation score is a measure used by several online reputation scoring firms that aims to figure out how good your online reputation is. The way it works is that it takes various elements of your online presence and runs it through a formula. This formula then gives your online reputation a score.

Factors for online reputation score include brand mentions, sentiment analysis, mention quality, and how people engage with your brand. They take into account online reviews and the scores associated with them, posts on social media, and other sources of information.

A good reputation score varies depending on the firm that calculates it. Some online sites use different scales. MyLife.com, for example, uses a 1-5 rating system where 5 is the highest.

But no matter where you’re getting it from, a good reputation score typically demonstrates a clean, consistent presence on Google’s first 2-3 pages—accurate, positive SERP rankings tied together with consistent information and that highlight your best attributes whenever a friend or coworker searches your name on the web.

Fixing your online reputation starts with understanding why your online reputation is the way it is in the first place. What are people saying online that is causing your online reputation to be poor? Is what they’re saying truthful, and if it is, what steps can you take to correct it? For example, Domino’s Pizza had a reputation problem and used a new marketing campaign to help correct it. Although your brand is much smaller and likely locally focused, you can use similar tactics to correct your reputation.

If what people are saying isn’t truthful, however, you may have an ability to do something about it. Although most platforms will not remove reviews without hard evidence that the reviews themselves are untruthful, getting more positive reviews will help drown out the negative ones over time.

There are a plethora of benefits to a positive online reputation. The first benefit is simple: you look more trustworthy. A good online reputation consists of many factors, but the key factor is how people rate your products and services online. If you have positive reviews, you will have a much better online reputation. Reviews have become the currency of the Internet: the more good reviews you have, the more valuable your brand is to the wider public. This is even more important for local businesses, as people’s real names and contact info are next to their review! You can easily verify a review and reviews may have been done by people known in your community.

To start building a good online reputation, you’re going to want to take a look at your reviews and what they are saying. If you don’t have any reviews, it’s time to start getting some: find your most ardent fans of your service and get them to write a review. You can incentivize reviews, although this practice is frowned upon, especially if you’re directly offering discounts or products for reviews from people who haven’t tried your service.