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When it comes to online marketing, every company should have a website – but that’s only half the battle. Not only should you have a well-designed site, but you should also have a site that competes and makes its way to the top of any web search results. This process is called SEO (Search Engine Optimization), and it’s a fickle beast. We’re experts at this craft, confidently providing targeted marketing services that are guaranteed to boost your exposure to your target demographic. This translates to real dollars. This process is important for generating “organic” leads, that is, natural customers that see your site first when they search on the web for a product or service like yours. The following are the strategies we employ to make this happen.

We get SEO Results in the local market

Keyword Research

Website Audit & Recommendations

Optimizing Website Content

On-Page Optimization

Link Building (Off-Page SEO)

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Search Engine Optimization Company Cumming, GA

So, to start with the basics, let’s take a look at the primary search engines used on the web to find results. The obvious giant is Google, but backlink profile other search engines like Bing and Yahoo! are still big players. They use algorithms and software collectively referred to as web crawlers to comb through the internet and generate results for a user based on search terms. These web crawlers are unique to their parent search engine, but they all in some way use the information provided by the web framework of websites all Cumming Fair Grounds over the internet to match websites with user searches. Being at the top of one of these web-crawler-generated lists puts your site at an astronomically higher likelihood of being clicked on.

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Optimizing Keywords and Keyword Research

Keywords are the actual search terms that a user inputs into a search engine. When looking for a service, for example, a user will generally key in the name of the service and the location where they need it. So, someone seeking an HVAC company in Cumming, GA, for instance, might key in “HVAC Cumming” or “Cumming Georgia HVAC.” Search engines will match these keywords with keywords located on websites. 

The goal here is to have the search Optimizing Keywords and Keyword Research engine sending your website to the top of a search based on keywords that are most relevant to your business or company. This is not as simple as just writing the keywords somewhere on your site – it’s a highly sophisticated matter of ensuring the keywords are used naturally, and the algorithms for triggering on these are always changing. 

Keyword research also involves finding the highest-quality keywords for your needs. For instance, you may have found some great keywords that get you to the top of the heap, but if your bounce rate is high, i.e., potential customers click on your site and then immediately leave again, your keywords will be rated as poor quality. The placement, frequency, natural usage, and complexity of your keywords all make a difference. They can be placed among your web content, on title bars, in headers, or even in meta tags, and all of this will be surveyed by a web crawler. Too many keywords, or intentional “keyword stuffing,” can lead to penalization in your rankings.

Generating High-Quality Links

There is much more to SEO than just keywords. Good SEM (Search Engine Marketing) practices are also crucial to your search engine rankings and should be continually maintained. This includes building high-quality links into your web content that are verified and used regularly.
In the early days, all this meant was stuffing as many links to popular websites onto your site as you could – but modern search engine algorithms are far too intelligent for this. You’ll need to carefully include meaningful links to websites that have relevance to your content and are both actively used and actively clicked through to from your site. This is a very complex process, and it often requires several attempts with different links or links in different places.
A good SEO company will do A/B testing to find the best possible outcome for a website. This sort of link building works both ways, too – incoming links are now weighted heavily as well. This means that having your website linked to from social media sites makes a huge difference, as does having any clients you have worked for mentioning you on their sites; even shared links are included in the rankings, so getting mentions on Twitter, Facebook, Instagram, etc. will improve your SEO by a great deal. Taking all of this into account, it becomes clear that the SEO and SEM process has become something of a minefield, requiring professional handling by seasoned experts.

Web Traffic Analysis

Your web traffic is the general flow of visitors that your website receives. The total number, the average time they spend, the number of clicks they make, and other statistics of this sort are all part of an intelligent web traffic analysis. The SEO gets the customers to your site, but quantitatively analyzing their visits and behavior is just as important. These analytics give us critical insight into who your customers are, what marketing strategies are working, and how to proceed with ongoing SEM practices.
The bounce rate we mentioned earlier, for instance, can be optimized to ensure customers are staying on your website as long as possible. Without analytics to let us know who is staying, for how long, and why, this would be an impossible task! That’s why we make sure that analytics are part of the package we offer to all of our clients, ensuring their web traffic is optimized and they see the results in their wallets.
The overall process of SEO has become a delicate and complicated structure Cumming GA statue town square that depends on several different factors. Making sure your website is at the top of the pile has become an enormous industry – every company and business out there is vying for the same top spot. And although a lot of lingo gets thrown around, from web crawlers to keyword optimization, the task is not impossible. Our professional SEO services are tailored for clients who know they need to be seen but just need a little help getting their name out there!

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